with Milan Šemelák and special guest Michal Pastier
If your brand could bet everything on one single thing, what would it be?
Book your spot
Brand. Lovebrand. WTF? Everyone talks about it, few know what it means. Bring yours to Mars and we play it out. Where is its real value? Can it get anyone's attention at all?
No archetypes, no wet dreams of genius strategists. We search, we create, we explore.
Open to everyone. One brand per seat. 11 000 CZK.
The same play, only your people on stage. Pick the day.
Milan Šemelák. Founder of Stage on Mars, creator of Systemic Play and CreateValue. Hundreds of brands, from Starbucks and Google to O2.
Twenty years on one question: what value do people actually buy?
The author of The Yellow Book of Brand Building. 250 brands, from Exponea and Slido to Berlin Brands Group. Top 100 European innovators, a Forbes cover, Cannes Young Lions.
For one day his methods become plays. Michal has a special role in every play, and you can have him on stage with your brand.
A teaser, to imagine it. Write the question your company cannot answer on Earth and in thirty seconds the sheet sketches how it could go on Mars: who might captain it, roughly how many people, where, how long, and how it might open.